NEW YORK, September 16, 2022–(BUSINESS WIRE)–MyyShop, a cross-border e-commerce Software as a Service (SaaS) platform launched by DHGATE Group in 2020, is sponsoring the Yves Klein Blue Themed Cruise Boat Party in New York. Organized by Overseas Student Services Corporation (OSSC), more than a thousand guests, including international students and social influencers, attended the Yves Klein-themed cruise party in New York on September 10, dressed in ultramarine blue, paints a unique attraction on the water.
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MyyShop – Theme Party on a Cruise Ship (Photo: Business Wire)
“MyyShop aims to reduce the barrier of cross-border e-commerce business operations through a comprehensive suite of digital solutions. Whether it’s a merchant, social influencer, content creator, micro-trader or an individual business owner, our goal is to help people seize the growing opportunities of social commerce around the world,” said Diane Wang, Founder, President and CEO of DHGATE Group. Generation Z is leading the future, we are thrilled to sponsor the OSSC Themed Cruise Boat Party in New York, showcasing MyyShop’s “young, distinctive, credible and attractive” image and its pioneering and pioneering spirit. among international students and social influencers in New York.”
The convergence trends of social media and e-commerce provide growth opportunities for brands and individuals. According to an Insider Intelligence report, US retail social commerce sales will grow 24.9% to $45.74 billion in 2022. Insider Intelligence predicts social commerce sales will reach $79.64 billion dollars in the United States by 2025.
Millennials and Gen Z, who are more knowledgeable and driven by influencer content, are increasingly engaging in social commerce, they are more likely to buy from people they trust and influencers they want to support. However, while influencers have demands, many lack the knowledge to start and run an e-commerce business or access corresponding products. MyyShop provides a full suite of digital solutions, from product matching discovery, omnichannel marketing services, live commerce tutorials, to smart logistics services, empowering influencers to turn social power into great business.
Less than two years after its launch, MyyShop currently has over 2.26 million products and works with over 110,000 online influencers worldwide. In the first quarter of 2022, the number of active users on MyyShop recorded an annual growth of 76.3%, while the number of paying users on MyyShop recorded an annual increase of 65.6%. After hovering between 52% and 54% from 2017 to 2020, the global share of online traffic on mobile phones began to recover during the pandemic period and currently stands at around 59%, according to data from StatCounter.
Additionally, most statistics regarding mobile phone usage compare the number of website visits from computers versus mobile devices. However, as users now spend most of their time online in single-app ecosystems, namely Instagram and TikTok, these statistics likely underestimate the influence of mobile social apps in the lives of young people. According to a 2020 Qustodio report on children’s digital habits, TikTok was not only the most popular social media app among children, it was also the app they used the longest – 75 minutes /day worldwide, up nearly 100% compared to 2019.
For social shopping, the entire shopping experience takes place on social networks, from discovery to payment. The process involves receiving recommendations, reviews or offers from its connections, including major and micro influencers.
MyyShop pioneered the market by offering a complete suite of digital solutions. This includes MyyShop VIP, a short video analytics tool and social commerce site builder powered by AI and big data technology that helps users stay up to date with popular social media trends as well as effectively select and advertise best-matched products. And Linkmyy, an end-to-end live trading and e-learning platform that offers live online courses and step-by-step tutorials. The integrated platform of cross-border marketing services MyyAffiliate, also provides a wide variety of marketing products and tailor-made solutions, from influencer affiliate marketing to “One-Click” omnichannel advertising placement. Finally, DHLink, the cross-border intelligent logistics platform, offers drop shipping, a full chain logistics fulfillment service and a global warehouse network.
“Our goal is for our influencer and content creator partners to exceed $1 billion in GMV over the next three years, and also reach over one million active users,” explained Diane Wang.
MyyShop, a cross-border e-commerce Software as a Service (SaaS) platform launched by DHgate in 2020, aims to help MSMEs, especially newbie merchants and people with social influence, to run their own shops online. online as direct sellers, to turn their impact into good business. Committed to involving everyone in global trade, MyyShop connects Chinese manufacturing capacity with private domain traffic to lower the barrier of opening and operating a cross-border e-commerce business, with its advantages in intelligent product recommendation, social commerce site building, cross-border trade marketing services and intelligent logistics. For more information, visit MyyShop.com and follow @MyyShopOfficial
Founded in 2004, DHgate has become the first cross-border B2B e-commerce marketplace in China. Through our global operations and offices, including the US and UK, we reach millions of people with trusted products and services. As of December 31, 2021, DHgate serves over 46 million registered buyers from 223 countries and regions by connecting them to over 2.4 million sellers in China and other countries with over 37 million listings in directly on the platform every year. For more information, please visit dhgate.com and follow @DHgate.com.
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